BOSTON, April 17, 2018 (GLOBE NEWSWIRE) — dataxu®, a leading software provider for marketing professionals, today announced its new solution for media companies, TotalTV. This solution enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices — including connected, addressable, and/or linear TV — into a single source of inventory. TotalTV improves yield for media owners, increases efficiency for advertisers, and reduces ad load for viewers.

TotalTV enables media companies to enhance their high-quality video with the advanced audience analytics and automation that advertisers seek. The solution allows broadcasters, programmers and distributors to understand, engage and monetize audiences across devices at the individual consumer level. It also provides a simple and powerful user interface for marketers to target media across any audience, and to access real-time reporting on delivery and performance