Posts tagged "DataXu"

dataxu Announces TotalTV for Media Companies

BOSTON, April 17, 2018 (GLOBE NEWSWIRE) — dataxu®, a leading software provider for marketing professionals, today announced its new solution for media companies, TotalTV. This solution enables owners of high-quality TV content to offer audience-based targeting and unify disparate...

DataXu Scales Walled Garden ROI With OneView

DataXu, a leading provider of programmatic marketing technology solutions, today announced a new way for brands and agencies to increase ROI on 1st-party data used in Walled Garden media environments: the OneView™ data activation platform. With OneView, marketers can increase...

DataXu Debuts Its Validated Inventory Marketplace

DataXu, the leading provider of programmatic marketing software, today announced the DataXu Validated Inventory Marketplace. The DataXu Validated Inventory Marketplace ensures advertisers are running on ad inventory whose source has been verified as authentic, eliminating exposure to counterfeit and diverted...

DataXu Recognized As A Leader By Independent Analyst Firm

DataXu, a leading provider of programmatic marketing solutions, today announced that its Demand-Side Platform (DSP) has been named a Leader, including the highest score possible in the product strategy criteria in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017 from...