IAS Announces Next-Gen Viewability Measurement Capability in Partnership with Fortune 500 Companies

Integral Ad Science (IAS), the technology and analytics company that empowers advertisers to influence consumers everywhere, is partnering with a select group of Fortune 500 companies to determine, measure and control how viewable exposure time and frequency have a role in turning consumer attention into action. IAS is launching a closed beta program on Consumer Exposure Optimization, which will enable advertisers to maximize media spend while effectively reaching and influencing their target audience. Now advertisers can determine how many times real people were exposed to the campaign along the buyer journey and how much time they spent with each touchpoint. This first-to-market solution is the next generation of consumer-based marketing, leveraging real-time viewability and ad fraud data to optimize consumer ad exposure against ROI.