Aparium Hotel Group

Some 13 years ago, when Mario Tricoci first contemplated opening the Elysian Hotel in Chicago, the ultra-luxury market was dominated by fabled names like Four Seasons, Ritz-Carlton, Peninsula, and Mandarin Oriental. While the property he desired to create would...

DataXu and DWA Transform Traditional TV Buying

DataXu, a leading provider of programmatic marketing solutions, and DWA today announced the results of a global telecommunications provider’s inaugural programmatic TV campaign that used data science and advanced targeting to connect the dots between their digital and TV...