BOSTON, Feb. 28, 2019 (GLOBE NEWSWIRE) — dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced today its TotalTV™ Marketplace, the largest curated advanced TV (ATV) inventory marketplace available. With the TotalTV Marketplace, agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint™. As part of the TotalTV Marketplace, dataxu sees more than 40 million unique connected TV (CTV) households in North America a month.
An established leader in advanced TV buying, planning and optimizing, dataxu has carefully curated the TotalTV Marketplace to ensure marketing messages show in desired OTT environments. Like any dataxu offering, all campaigns are quality assured and protected from fraud by dataxu’s fraud prevention tech and fraud-free guarantee.