DataXu, a leading software provider for marketing professionals, today announced it has achieved multiple certifications from the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, including certifications for the company’s work to fight fraud, malware, piracy and improve inventory quality. TAG’s recognition comes at a time of heightened awareness and concern around quality in the ad tech supply chain.

“TAG is known for its exacting standards when it comes to evaluating the safeguards in this industry,” said Mike Zaneis, CEO of TAG. “DataXu carries these high standards with its four certifications, showing its commitment to a secure supply chain in the advertising ecosystem.”