Starting Over: How FreshBooks Reinvented Its Online Accounting Service On The Fly

The 2013 holiday party at FreshBooks was a blowout affair, as employees and their families gathered to celebrate not just the season but also a major milestone. The company, based in Toronto, had established itself as the leading provider of online bookkeeping software for self-employed professionals and, earlier that month, recorded its ten-millionth user. It would finish 2013, Forbes estimates, with more than $20 million in revenue.