ownerIQ Raises Capital to Support Growth of Second-party data marketplace

ownerIQ today secures additional financing to support the rapid growth of their leading second-party marketplace.  The company’s leadership intends to use the funds to capitalize on the market’s shift towards a data economy that is more transparent and scalable.

“Marketing organizations are starving for more precise and relevant data on their consumers.  This is only possible through a data market that is more transparent and customizable,” says ownerIQ CEO and Cofounder Jay Habegger. “We built this model for the retail ecosystem with second-party solutions that are now integral parts of our clients’ marketing stack.”