DataXu and DWA Transform Traditional TV Buying

DataXu, a leading provider of programmatic marketing solutions, and DWA today announced the results of a global telecommunications provider’s inaugural programmatic TV campaign that used data science and advanced targeting to connect the dots between their digital and TV audiences. Collaborating with partners TiVo and WideOrbit, DataXu and DWA achieved an 11X greater increase in digital customer engagement versus the traditionally planned linear TV campaigns.